BTLS | Sept. 22, 7AM - Nike’s Marketing Shift, Jordan Brand and Consumer Backlash
Episode notes
On this episode of the Bubba The Love Sponge® Show, the crew debates Nike’s recent marketing decisions, controversial campaigns and their claimed effect on the company’s market value and customer loyalty. They also examine the importance of Jordan Brand, athlete endorsements, and Nike’s challenge of refocusing on sports performance.
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